Being that Dr Bach's home was situated at a good vantage point overlooking the sea in and lifeboat station, he, like his neighbours, would often have seen the boat going out to rescue those in peril. The story goes that one stormy day, during the winter of 1933, the lifeboat went out to rescue a man who, for over five hours, had been clinging to the mast of a wreckage. When the boat returned the man was delirious; foaming at the mouth; almost frozen "his life despaired of". With that, Edward rushed to his kitchen and hastily mixed a concoction of his newly discovered remedies which he dabbed on the “helpless” man as he was being carried up the slipway. Before the man had been stripped of his clothing and wrapped in warm blankets he was sitting up, in his right mind, and asking for a cigarette. It is said that that seemingly impromptu concoction was the birth of the now famous Rescue Remedy.  Seventy five years later that little bottle of magic - Rescue RemedyTM (yes, now with trade-mark symbol) – is advertised in glossy magazines; is on sale around the country in Boots the chemist; is espoused by celebrities who exclaim: “I can’t be without my Rescue Remedy”; and is even used as the answer to general-knowledge questions on TV quiz shows! Quite remarkable when you think how it came into being.

This otherwise fairly ordinary town of Cromer is a place that inspires me like it inspired Edward. A place where many of the first discoveries were made, and the sequence of unplanned events happened, that helped enable Edward Bach to create something very special - a gift to the world.